AT THE HEART OF OUR JEWELLERY

OUR STORY

MADE BY US, FOR YOU

Welcome to bluebird co

Where jewellery is designed to be beautiful, meaningful, and wearable every day.

Inspired by the traditional Bluebird of Happiness, once worn on heirloom keepsakes, we create modern, personalised pieces with a timeless, sentimental touch.

Each bespoke design is crafted with care, bringing joy and daily reminders of what matters most to the person who wears it.

meaningful jewellery

thoughtfully crafted just for you

Bluebird Co began when I had my daughter and struggled to find stylish, playful jewellery that also carried meaning. I wanted high-quality pieces she could wear every day. From there, the collection naturally expanded to include adult jewellery, inspired by my love for minimal, timeless designs and the desire for personalised pieces that reflect that style.

Bluebird Co has grown, and so has our passion for creating unique, stylish, and meaningful jewellery. We take pride in the modern yet timeless art of engraving, made even more special with our in-house process.

LONG WEEKEND SALE IS COMING!
PERSONALISED JUST FOR YOU

It has been a true joy to watch Bluebird Co grow into what it is today. My husband and I now work full-time in the business, supported by our small, dedicated team. We collaborate closely with artisans around the world to design and craft our core range. Each piece is personalised in our studio, where we handle the engraving and add Initial Pendants, ensuring every item is perfectly crafted before being sent out.

Key features

Machine Engraving

We love the intricate detail we achieve with our in-house engraving. Our Signature Rings are the perfect forever gift, featuring bespoke complimentary engraving inside each one—adding a truly personal touch to every piece.

Key features

for all ages

Designing jewellery for all ages has been truly special. We love that people can wear matching bracelets, anklets, or necklaces. Each collection is thoughtfully designed so pieces can complement one another. It’s heartwarming to see mothers choosing a necklace for themselves and a matching bracelet for their daughters.

Key features

CREATE

Giving everyone the chance to wear something that holds personal meaning is so important to us. Our Create Your Own Collections allow customers to select meaningful pendants and a chain style they love, and we then craft their special piece just for them.

Key features

Matching styles

Styles that transcend ages and look equally stylish on babies, children, teens, and adults are what set us apart. Our adjustable chains grow with each wearer, thoughtfully designed to suit every age group.

Key features

forever pieces

We're passionate about creating jewellery that can be cherished as heirloom pieces. Our solid sterling silver, gold, and rose gold designs are crafted to be timeless, with pendants thoughtfully designed to slide off chains and be worn on different necklaces or bracelets throughout their lifetime.

Key features

Machine Engraving

We love the intricate detail we achieve with our in-house engraving. Our Signature Rings are the perfect forever gift, featuring bespoke complimentary engraving inside each one—adding a truly personal touch to every piece.

for all ages

Designing jewellery for all ages has been truly special. We love that people can wear matching bracelets, anklets, or necklaces. Each collection is thoughtfully designed so pieces can complement one another. It’s heartwarming to see mothers choosing a necklace for themselves and a matching bracelet for their daughters.

CREATE

Giving everyone the chance to wear something that holds personal meaning is so important to us. Our Create Your Own Collections allow customers to select meaningful pendants and a chain style they love, and we then craft their special piece just for them.

Matching styles

Styles that transcend ages and look equally stylish on babies, children, teens, and adults are what set us apart. Our adjustable chains grow with each wearer, thoughtfully designed to suit every age group.

forever pieces

We're passionate about creating jewellery that can be cherished as heirloom pieces. Our solid sterling silver, gold, and rose gold designs are crafted to be timeless, with pendants thoughtfully designed to slide off chains and be worn on different necklaces or bracelets throughout their lifetime.